Consultancy is professional advisory or specialist work. Government is paying mainly for expert judgement, analysis, design or recommendations — not only for hands-on delivery.
The distinction is load-bearing:
- Running a company’s social media accounts → Marketing Service, 138/01
- Advising government on national communications policy → Media & PR Consultancy
- Building and maintaining a website → ICT technical support service
- Advising on enterprise ICT architecture → ICT Consultancy, 319-series
Consultancy codes often need stronger personnel evidence: relevant degree, professional registration, years of post-qualification experience. Do not register for a 300-series code because it “sounds bigger.” Register for the work you can prove.
Dimension the activity, then pick the code. Download the PPRA quick reference or talk through codes on Pricing.